Vogue Paris Takes An ALT-ernative Approach for 2011


An Alt ernate Take on French Vogue

Emmanuelle Alt has been named to succeed Carine Roitfeld as the editor-in-chief of French Vogue, according to Vogue.fr. President of Conde Nast France Xavier Romatet held a press conference on Friday saying that Alt, presently the glossy’s fashion director, would take the helm on February 1.

Romatet remarked (and we translated), “Emmanuelle has all of the professional and personal qualities needed to continue to makeVogue Paris the leading monthly fashion magazine….I give her full confidence to embody and lead this demanding brand and to let it live in all of its different dimensions — including digitally.”

Alt said, “It’s a great honor for me, but also a great pleasure to be at the head of Vogue Paris, which I know very well. Working with very talented teams, I will task myself with developing the incredible potential of Vogue Paris.”

Romatet sat down with Vogue.fr after the big announcement to talk about his decision and the future of French Vogue. He explained, “I wanted to lean on someone who has a recognized eye and who has gained the confidence of the fashion world. Someone very settled, respected as both a fashion editor and as a stylist: two qualities possessed by Emmanuelle Alt.”

He added, “What I want is for Vogue Paris to be very open, that it will be a magazine where all of the sensibilities can express themselves, where all styles can exist. A magazine where everyone can express themselves because they have talent. Emmanuelle Alt is capable of opening the magazine to that.”

Romatet outlined where he hopes French Vogue will be in five years — he aims to expand the magazine from covering just fashion, and to extend the brand’s presence using iPads and iPhones and with a new website.

Earlier in the week, both Alt and Le Figaro‘s Virginie Mouzat were named as frontrunners for the position. Forty-six percent of you picked Alt as Roitfeld’s probable replacement, 31 percent named Mouzat and 23 percent voted for “someone else.”



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