Alexis Dawn Interview

22Jul10

“Champagne taste on a beer budget” is one creative way of describing Brisbane based designer Alexis Dawn’s aesthetic. Her use of luxury fabrics such as chiffon and organza in tasteful neutrals brings a whole new look to contemporary chic. Born Cherie Alexis Walker, she studied fashion at the Moreton Institute of TAFE and furthered her education completing a Bachelor of Creative Industries with a major in Visual Arts at QUT. Her mother encouraged her artistic abilities at a young age thus the label is a culmination of her and her mother’s name. Her simple and sexy silhouettes are constantly inspired by her surroundings; she often escapes the city life of Queensland to her parents cattle ranch. “It is 55,000 acres so it is peaceful and quiet. The wide open spaces encourage creativity…” She debuted her collection in Spring/ Summer 2009.

The transition from being a design student to actually producing a line is something Walker is learning as the line progresses. “You can’t always design whatever you want, starting out you have to appeal some buyers otherwise you are never going to get stockists. It is hard being a creative person and having a balance.” She still has no regrets jumping head first into her line, “Sure I have made mistakes but I need to make them to learn. Everything is my responsibility so I’m learning things the hard way but in just 1 year I have grown so much as a person and my knowledge of the industry has improved greatly

via Alexis Dawn Interview.

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