Lourdes Is Blogging to Promote Madonna’s Macy’s Line


Madonna’s forthcoming Material Girl line for Macy’s hits stores August 3, so it’s just about time for the aggressive phase of marketing to begin. Madonna’s daughter, Lourdes, is the muse and brains behind the line, most of which ranges from $12 to $40 and includes looks inspired by Madonna’s greatest music video hits over the years. (Though a Macy’s rep says, “Madonna and Lola didn’t want this to look like a museum,” WWD suggests it kind of does.) So Lourdes, who hasn’t spoken to the press about the line, is finally figuring into the launch in a major, public way. Madonna might not let her speak to reporters, but that doesn’t mean she doesn’t have a voice. And she is voicing it on the Material Girl blog.

As a writer, she definitely has stream of consciousness down:

Helluuur thurrrr, I’m Lola and this is my first blog entry so it’s kind of like ummmm….

…I am totally obsessivo about 80’s shorts… You know the kind that makes your butt look kinda big, with a grunge-looking shirt tucked in. It’s kinda nerdy but I love it. And the 80’s are another huge obsession of mine, which is totally amazingly awesome because Material Girl…HELLO! It’s like 80’s themed, which pretty much rocks, so yeah. I’m still in love with brogues or as some people call them “oxford shoes”. I haven’t found a good sandal so I’m on like a search right now.

via Lourdes Is Blogging to Promote Madonna’s Macy’s Line — The Cut.

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