Models vs Celebrities – luxury campaigns

28Apr10

DESPITE Madonna’s return for Dolce & Gabbana (read the full story here), it seems models are winning over celebrities in the coming season’s campaigns – with almost all major luxury brands casting seasoned fashion faces.

“Actresses are fantastic, but they’re not models and it’s not easy,” YSL’s Stefano Pilati – who selected Vogue cover girl Daria Werbowy for this season’s images – explained. “What I need to focus on is an attitude, and this comes from a great, experienced model. Actresses have an attitude, but will never be the fashion attitude. To me, fashion photography is with a model; otherwise, it’s a portrait.”

“I think it’s a very contemporary approach,” Gucci creative director Frida Giannini – who chose Raquel Zimmermann again for the label’s winter campaign – told WWD. “The other issue with celebrities is that they are characters who are often associated with a certain film. I prefer a strong, generic face that’s not related to any world — whether that be music or Hollywood.”

Rumours abound that the Louis Vuitton autumn/winter campaign, photographed by Steven Meisel in New York recently, will feature Christy Turlington, Karen Elson and Natalia Vodianova, whilst Balenciaga’s advertising will feature 10 models this season, including Elson and Stella Tennant. Cavalli opted for Gisele, because she is “part model, part celebrity – and she is very special,” Eva Cavalli revealed, whilst Karl Lagerfeld cast models rather than celebrities in his campaigns for Chanel, Fendi, and for his eponymous line.

“Why? Because I love them: They have the right look and class,” Lagerfeld said.

via Models v Celebrities – luxury campaigns (Vogue.com UK).

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