Debenhams celebrates retail partnership with Sex and the City

27Apr10

Halterneck dress by Principles by Ben de Lisi – £65, elastic T-bar shoes – £28, necklace – £20. Grecian dress by Star by Julien Macdonald – £55, metallic clutch – £18. Printed dress by Butterfly by Matthew Williamson – £80, bangle – £10. Strapless dress by Star by Julien Macdonald – £50, sequin clutch bag – £12, necklace – £15.

The British high street chain, Debenhams, has announced an official retail partnership with “Sex and The City 2”, the eagerly-awaited movie which is set for general release in the UK on Friday May 28th.

To celebrate its sponsorship of the film, and its second SATC tie-up, the chain organised a mammoth fashion shoot on location at the Amanjeena Hotel, in Marakesh, Morocco, where the actual movie was shot. Hundreds of girls were interviewed to find four “doubles” for Carrie, Samantha, Miranda and Charlotte.

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Stylists scoured all of Debenhams’ main “Designers at Debenhams” collections, including “Star by Julien Macdonald”, “Butterfly by Matthew Williamson” and “Principles by Ben De Lisi”, as well as the chain’s Red Herring collection, to find exactly the right “looks” for the SATC, style-mad foursome: Carrie’s fashionista style, Samantha’s sexy looks, Charlotte’s ladylike chic and Miranda’s power dressing image. All the clothes and accessories will go in sale in selected Debenhams and on http://www.debenhams.com in time for the movie’s release.

via Debenhams celebrates retail partnership with Sex and the City – Telegraph.

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