Jil Sander launches Jil Sander Navy

12Apr10

JIL SANDER is expanding – with the launch of a new casual lifestyle label, Jil Sander Navy.

“Jil Sander Navy incorporates the values of purity, simplicity and ease. Adding and developing the aspect of casual luxe to the brand’s DNA of highest quality and forward innovation will enhance the reach of the brand,” explains Alessandro Cremonesi, CEO of the Jil Sander Group. “Reflecting the nature of casual sportswear, its light and unconstructed fit, as well as the attractive price points, the line will provide the opportunity to address additional clients.”

via Jil Sander launches Jil Sander Navy (Vogue.com UK).

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