LVMH enters the hotel business


FASHION behemoth LVMH, which owns Louis Vuitton and Marc Jacobs, is making a new foray into the hotel business. The luxury conglomerate has created LVMH Hotel Management to “oversee the group’s activities in the luxury hotel sector” and to “maximise the value of its brands,” WWD reports.

Two new hotels, named Cheval Blanc after LVMH’s vineyard, are currently being built in Oman and Egypt and are proposed to open in 2012. LVMH added that, “other projects are currently under study in exceptional destinations”.

via LVMH enters the hotel business ( UK).


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