Erdem on winning the Fashion Fund


“I CANNOT believe it’s happened, it’s wild, really incredible. I’m totally shocked,” Erdem Moralioglu told us this morning as news broke of his BFC/Vogue Fashion Fund win.

“When I was told I immediately called a meeting with the team. When they came in I didn’t say anything – I just pulled out a bottle of Champagne and said: ‘We won’. I’ve had that bottle in the studio for about two years but never had an event to open it for. When you win the Vogue fund, you open that bottle!”

Nominated for the inaugural Fashion Fund award alongside fellow British hopefuls Clements Ribeiro, Richard Nicoll, Patrick Grant of E Tautz, Nicholas Kirkwood, Angel Jackson, Christopher Kane and Marios Schwab, Erdem is genuinely surprised to have won it. “It was amazing just to be nominated alongside such great designers as Chris, Richard and Nicholas – who are also my friends. It really could have been any of us and I am honestly thrilled and honoured that it was me.”

via Erdem on winning the Fashion Fund ( UK).

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