Alexander McQueen launches men’s underwear range – Telegraph

25Mar10

After the sudden and tragic death of the designer Lee McQueen last month, there has been mounting speculation over the future of the Alexander McQueen brand.

It’s comforting news then, that business appears to be continuing as usual: the label has just launched its first men’s underwear collection for autumn/winter 2010.

Four different ranges make up the new collection, rooted from the “Basic” line, which comprises boxers, briefs and vests in simple block colours such as grey, black, white and navy.

But it’s the “Fashion” series which will appeal to true McQueen enthusiasts; the collection draws inspiration from iconic McQueen prints and details, such as the infamous skull print, and will be updated every season to include the freshest designs.

Sleepwear is catered for in the form of luxury pyjamas and boxers, and is inspired by the traditional gentlemen of Savile Row, the London street famous for bespoke tailoring, and where Lee McQueen began his career as an apprentice.

The loungewear range draws on military wear, featuring long johns, classic Henley tops and jogging bottoms made from lightweight jersey fabrics.

Jonathan Akeroyd, CEO of Alexander McQueen, said of the launch: “The development of our menswear is a priority for us and expanding the diversity of products within that sector is mandatory.

“The underwear line places the brand in a new product and price category, whilst maintaining our aesthetic, creativity and quality.”

With prices starting at £35 for a “Basic” boxer, to £370 for a silk jacquard pyjama set, we couldn’t agree more.

via Alexander McQueen launches men’s underwear range – Telegraph.

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