Science Over Fashion


A PLUG which folds flat for storage has been named Design of the Year at the Brit Insurance Design of the Year Awards. The plug, designed by Royal College of Art student Min-Kyu Choi, was chosen over the winner of the fashion category – which was Alexander McQueen’s spring/summer 2010 collection – as well as 90 other international nominees shortlisted in seven categories.

Choi was presented with his title by judging panel chairman Antony Gormley at a gala dinner held at the Design Museum in London earlier this week, where he explained that his winning design was inspired by having to carry a bulky plug to power his incredibly thin and light Macbook Air laptop.

“Thought-through, responsive and modest, the folding plug shows how intelligent, elegant and inventive design can make a difference to everyone’s life,” Gormley said.

“It’s great to see such a practical but elegant demonstration of what design can do to make everyday life so much better,” Deyan Sudjic, director of the Design Museum, added. “Min-Kyu Choi is a designer just setting out on his career and he clearly has a great future ahead of him.”

via McQueen loses Design of the Year to folding plug ( UK).

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