Gisele Bündchen’s New Natural Beauty Range


A new baby seems to have given Gisele Bündchen the opportunity to show off her softer side, as the supermodel has launched a new natural skincare line called Sejaa. Based around whole plant extracts and 100% natural ingredients, the Sejaa range includes a day cream, night cream and a mud mask with packaging made from environmentally-friendly recycled materials. In an interview in the April issue of American Vogue Bündchen talks through her intentions for the line, which she decided to develop after a humbling experience working with girls from abusive backgrounds. “I wanted to teach girls to love themselves and take care of their bodies,” she says, “I have made the simplest, purest cream – an everyday cream – but it comes with an affirmation.” An avid yoga fan, Bündchen added an extra ‘a’ to the Portuguese word Seja (which means “to be”), to create an exhalation: “words have a vibration, and aaah! is an exhalation, what you feel when you let go.” Prices start from approx £37, available to buy online at

via Gisele Bündchen’s New Natural Beauty Range ( UK).

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